Backward design transformed how I teach. Instead of planning around topics, I start with what students should do—leading to clearer expectations, deeper learning, and more creative, focused class time.
Branding isn’t extra — it’s the foundation for everything else. This post explains why branding matters and links back to my full step-by-step guide on how to build yours.
The biggest excuse I hear about content creation? “We don’t have time.” Here’s why that thinking is outdated — and how arts orgs can start creating meaningful content now.
Marketing teams are busy — but are they focused on what matters most? This post breaks down why content creation needs to become a core marketing priority, not an afterthought.
COVID offered a rare chance to reinvent. Most organizations didn’t take it. Here’s what was missed — and why the window is still open to plant something new.
Trying to serve everyone equally is risky. In this post, I argue why making a clear strategic choice — artists or public first — is essential for long-term success.
Federal funding cuts hurt — but they might be the wake-up call arts organizations need to shift toward more sustainable, audience-driven income. Here’s how to start building resilience now.
Museums say they serve the public—but do their audiences reflect that? This post explores new research on museum relevance, accessibility, and the not-so-innovative “innovations” in audience development.
The Generosity Report by Neon One highlights donor behavior, emphasizing that maintaining donor relationships increases giving. Collaborating with other nonprofits enhances overall donations, while increased donor engagement, through events and communication, correlates with higher contributions.
Donor-advised funds are growing fast—and so are the gifts that come with them. This post breaks down new data from Chariot and what it means for your fundraising strategy.
Hannah Grannemann 