How much can we expect from artists that get involved in politics?
Art has an important role to play in political change, but artists are not necessarily political organizers. That’s OK.
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“No Gatekeepers” Part 2: Yarnbombers
Yarnbombing is a form of “craftivism” that brings attention to feminist issues and other important social change.
“No Gatekeepers” Part 1: Make your own guerrilla National Parks Guides
The Trump Administration doesn’t want the National Parks to share difficult American history? No problem – we can do it ourselves.
Branding Series Bonus Post: Walkthrough of NC Museum of Art Brand Book
The North Carolina Museum of Art’s brand guidelines exemplify a cohesive identity, integrating mission, voice, and visual elements across departments. Effective branding ensures consistency, enhances recognition, and fosters connection with audiences.
Branding Series Part 5: The Cost of Under-Investing in Branding
Branding is essential for effective marketing. Nonprofits often under-invest due to resource constraints, but this can harm marketing effectiveness. Consistent branding builds recognition, trust, and lasting audience relationships.
Branding Series Part 4: The Customer Experience Is Your Brand
Branding hinges on customer experience, which shapes perceptions and loyalty. Consistency in interactions and alignment with mission enhances recognition and trust, ultimately strengthening the brand’s impact and outreach.
Branding Series Part 3: The Brand Statement — Your North Star
The series on branding for arts organizations continues. In this post I emphasize the importance of a clear strategy and a powerful brand statement. It aids communication, decision-making, and audience engagement effectively.
Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works
This week I’m posting all about branding for arts organizations. In the first post of this series, we talked about how branding walks your audience partway down the path toward a purchase, making all your sales and outreach efforts more effective. But before you can build a strong brand — before you choose colors, craft … Continue reading Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works
Branding Series Part 1: Why Branding Matters More Than You Think
This week’s series focuses on the vital role of branding in arts organizations, emphasizing that strong branding enhances marketing effectiveness and helps build trust, ultimately attracting a diverse audience and increasing engagement.
Effective Arts Marketing: Lessons from the COVID Vaccine Campaigns
I learned three important lessons from the COVID vaccine campaigns that I think about every day for arts marketing.
Hannah Grannemann 