When to Hold, When to Fold, When to Play a Different Game

Leading an arts organization isn’t about luck—it’s about judgment. Hold when trust matters, fold when the model’s busted, and when the casino’s rigged? Start your own game in the parking lot.

You don’t have to take my word for it

You’ve heard me make the arguments, now hear from some other folks. Seema R emphasizes social media’s shortcomings in museums, Andrew Patino offers theater marketing guidance, and two writers advocate for self-promotion in arts criticism, encouraging adaptation to evolving landscapes.

Pittsburgh’s Theater Crisis—and Some Armchair Consulting

Pittsburgh’s theaters face a potential merger as audiences and funding shrink. Here’s what the crisis reveals about nonprofit theater nationwide—and why survival depends on bold changes, right-sizing, and community support.

Beyond Blanket Judgments: Presence Over Prejudice in Experiencing Art

Immersive art isn’t automatically profound — or shallow. Just like AI art, meaning depends on intent. Let’s look past blanket judgments and stay present to the experiences that truly resonate.

More on IRL Experiences: Memorable Creativity Beats Budget Busters

Continuing my advice on how to ride the cultural swing back to IRL experiences, here are three examples of memorable experiences that just have a good idea going for them.

Arts and Culture IRL: Don’t Wait for the Return—Create the Moment

Culture is swinging back. People – especially young people – crave real-life experiences. But they won’t leave home for just anything. Here’s why arts organizations need more than an IRL strategy to compete—and how to meet the moment.

What Arts Orgs Need Now: #5 You’re misusing your marketing staff time

The biggest excuse I hear about content creation? “We don’t have time.” Here’s why that thinking is outdated — and how arts orgs can start creating meaningful content now.

What Arts Orgs Need Now: #4 Training needs for marketing staffs

Marketing teams are busy — but are they focused on what matters most? This post breaks down why content creation needs to become a core marketing priority, not an afterthought.