Branding is essential for effective marketing. Nonprofits often under-invest due to resource constraints, but this can harm marketing effectiveness. Consistent branding builds recognition, trust, and lasting audience relationships.
Branding hinges on customer experience, which shapes perceptions and loyalty. Consistency in interactions and alignment with mission enhances recognition and trust, ultimately strengthening the brand’s impact and outreach.
I learned three important lessons from the COVID vaccine campaigns that I think about every day for arts marketing.
We’re in a culture war, but let’s take it as an opportunity to listen to different views of the place of arts in society from people who are operating in good faith.
Why did Opera Philadelphia’s $11 ticket initiative work so well? It tapped into the elusive “latent demand” by welcoming new audiences, and signaling that everyone truly belongs at the opera. These results shouldn’t surprise us, based on what we already know about arts audiences.
I reflect on how TV broadcasts and streaming make theater more accessible—from the Tony Awards to Great Performances—and why I’m passionate about sharing the arts with everyone.
Brandon Powers, a choreographer and consultant, advocates for theater producers to embrace diverse revenue streams and adapt to modern media challenges, reflecting frustration with their resistance to change and innovation.
This week on my site I want to highlight five people or videos on social media that have caught my eye lately. First up is @lydia_cello on TikTok (Lydia Rhea in real life). Lydia recently graduated from Juilliard and has been posting about her life as a student for a while, and now about life … Continue reading Learning from @lydia_cello: Let the audience feel
Arts organizations need to focus on being more important to more people. It’s a financial strategy and a long term sustainability strategy.
Kudos to the Kansas City Symphony for marketing that speaks to why everyday people want to experience the arts.
Hannah Grannemann 