What Arts Orgs Need Now: #5 You’re misusing your marketing staff time
The biggest excuse I hear about content creation? “We don’t have time.” Here’s why that thinking is outdated — and how arts orgs can start creating meaningful content now.
Category: Arts Organizations
What Arts Orgs Need Now: #4 Training needs for marketing staffs
Marketing teams are busy — but are they focused on what matters most? This post breaks down why content creation needs to become a core marketing priority, not an afterthought.
What Arts Orgs Need Now: #3 Why didn’t the “edutainment” engagement of COVID continue?
COVID offered a rare chance to reinvent. Most organizations didn’t take it. Here’s what was missed — and why the window is still open to plant something new.
What Arts Orgs Need Now: #2 Choose: Are You Here for the Artists or the Public?
Trying to serve everyone equally is risky. In this post, I argue why making a clear strategic choice — artists or public first — is essential for long-term success.
What Arts Orgs Need Now: #1 The Surprising Silver Lining in Federal Funding Cuts for the Arts
Federal funding cuts hurt — but they might be the wake-up call arts organizations need to shift toward more sustainable, audience-driven income. Here’s how to start building resilience now.
Rethinking Relevance: Museums and the Public They Aim to Serve
Museums say they serve the public—but do their audiences reflect that? This post explores new research on museum relevance, accessibility, and the not-so-innovative “innovations” in audience development.
Research Roundup: What do liberal and conservative arts audiences think of DEI?
What do 22,000 audience members really think about DEI in the arts? This post unpacks new research from WolfBrown—and what it means for values, programming, and who shows up.
The Glass Cliff in Arts Leadership: A Case Study of Oregon Shakespeare Festival
This week is a Research Roundup, where I’ll write posts about recent research I’ve read. Today is an article about Oregon Shakespeare Festival and the transition to and out of leadership of Nataki Garrett.
“No Gatekeepers” Part 1: Make your own guerrilla National Parks Guides
The Trump Administration doesn’t want the National Parks to share difficult American history? No problem – we can do it ourselves.
Branding Series Bonus Post: Walkthrough of NC Museum of Art Brand Book
The North Carolina Museum of Art’s brand guidelines exemplify a cohesive identity, integrating mission, voice, and visual elements across departments. Effective branding ensures consistency, enhances recognition, and fosters connection with audiences.
Hannah Grannemann 