Branding is essential for effective marketing. Nonprofits often under-invest due to resource constraints, but this can harm marketing effectiveness. Consistent branding builds recognition, trust, and lasting audience relationships.
Branding hinges on customer experience, which shapes perceptions and loyalty. Consistency in interactions and alignment with mission enhances recognition and trust, ultimately strengthening the brand’s impact and outreach.
The series on branding for arts organizations continues. In this post I emphasize the importance of a clear strategy and a powerful brand statement. It aids communication, decision-making, and audience engagement effectively.
This week I’m posting all about branding for arts organizations. In the first post of this series, we talked about how branding walks your audience partway down the path toward a purchase, making all your sales and outreach efforts more effective. But before you can build a strong brand — before you choose colors, craft … Continue reading Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works
This week’s series focuses on the vital role of branding in arts organizations, emphasizing that strong branding enhances marketing effectiveness and helps build trust, ultimately attracting a diverse audience and increasing engagement.
I learned three important lessons from the COVID vaccine campaigns that I think about every day for arts marketing.
We’re in a culture war, but let’s take it as an opportunity to listen to different views of the place of arts in society from people who are operating in good faith.
The arts have been caught on their heels when digital marketing changed. Don’t let that happen to you as AI search eclipses regular search.
Why did Opera Philadelphia’s $11 ticket initiative work so well? It tapped into the elusive “latent demand” by welcoming new audiences, and signaling that everyone truly belongs at the opera. These results shouldn’t surprise us, based on what we already know about arts audiences.
This bonus post in the Executive Director leadership series reflects on shifting from ‘Field of Dreams’ to ‘Touch Grass’ leadership—embracing resilience, focus, and creativity in an uncertain time.
Hannah Grannemann 