Many arts organizations struggle with social media, but the Minnesota Orchestra is getting it right—especially on TikTok. Their frequent, engaging, and on-brand content showcases humor, education, and personality, reflecting the internal commitment it takes to do this well. Big kudos to their marketing team.
Kirsten Haddox, a social media manager and professional oboist, emphasizes the urgent need for strategic communication in arts advocacy following funding cuts by the National Endowment for the Arts. Her accessible and clear post urges audiences to support local arts organizations. She exemplifies effective outreach, highlighting the importance of direct, empathetic messaging.
Samantha Calatozzo Cobb, a Dallas theater producer, highlights how small companies adapt by producing shows on flexible schedules, prioritizing the well-being of their underpaid cast and crew. This approach fosters creative freedom and keeps audiences engaged through ongoing marketing. It emphasizes the value of varied quality in community arts production.
Arts organizations need to focus on being more important to more people. It’s a financial strategy and a long term sustainability strategy.
Kudos to the Kansas City Symphony for marketing that speaks to why everyday people want to experience the arts.
Public funding means equitable public access to the arts. That’s worth fighting for.
The arts generally flew under the radar under the first Trump Administration, getting by with the strategies that arts advocates had been using for years: focus on Congress for support by highlighting the spending happening in their districts and “speak their language” by emphasizing economic development and warm and fuzzy community connection strategies and arts … Continue reading Kennedy Center takeover and why it matters
On my blog on ArtsJournal.com I published a post imagining what it would mean for the arts to have widespread support so that it inspired thousands – maybe millions – of people to give small donations. Below is a link to the post, and it’s copied below in its entirety. Let me know what you … Continue reading Row X: What if the arts were powered by small donations?
My social media feed has popped up with not-serious-but-serious messages like this one: And one I neglected to screenshot that was to the effect of, “why do libraries close in the evenings? I don’t want to go to a bar, I don’t want to go to a club. I want to sit with a few … Continue reading New approaches to going out
Hannah Grannemann 