Broadway Isn’t Overpriced—It’s Undervalued. The Same Might Be True for You.
Young audiences crave meaningful, in-person arts experiences—but they need help seeing the value. What Broadway learned from Gen Z can help all of us reframe, not discount.
Category: Audience
Arts and Culture IRL: Don’t Wait for the Return—Create the Moment
Culture is swinging back. People – especially young people – crave real-life experiences. But they won’t leave home for just anything. Here’s why arts organizations need more than an IRL strategy to compete—and how to meet the moment.
What Happens When Public Funding Disappears? A Test for Public Radio—and Its Supporters
After Congress cut public media funding, some stations raised millions from new donors. Is this a win—or a warning sign? Here’s what I’m watching, and what I hope comes next.
Bonus Post: Your Branding Is the Foundation. Don’t Build on Mud.
Branding isn’t extra — it’s the foundation for everything else. This post explains why branding matters and links back to my full step-by-step guide on how to build yours.
What Arts Orgs Need Now: #5 You’re misusing your marketing staff time
The biggest excuse I hear about content creation? “We don’t have time.” Here’s why that thinking is outdated — and how arts orgs can start creating meaningful content now.
What Arts Orgs Need Now: #4 Training needs for marketing staffs
Marketing teams are busy — but are they focused on what matters most? This post breaks down why content creation needs to become a core marketing priority, not an afterthought.
What Arts Orgs Need Now: #3 Why didn’t the “edutainment” engagement of COVID continue?
COVID offered a rare chance to reinvent. Most organizations didn’t take it. Here’s what was missed — and why the window is still open to plant something new.
What Arts Orgs Need Now: #1 The Surprising Silver Lining in Federal Funding Cuts for the Arts
Federal funding cuts hurt — but they might be the wake-up call arts organizations need to shift toward more sustainable, audience-driven income. Here’s how to start building resilience now.
Rethinking Relevance: Museums and the Public They Aim to Serve
Museums say they serve the public—but do their audiences reflect that? This post explores new research on museum relevance, accessibility, and the not-so-innovative “innovations” in audience development.
Research Roundup: What do liberal and conservative arts audiences think of DEI?
What do 22,000 audience members really think about DEI in the arts? This post unpacks new research from WolfBrown—and what it means for values, programming, and who shows up.
Hannah Grannemann 