Social change through beauty and fun: Paperhand Puppet Project

Puppets shaped my understanding of art and activism. From childhood awe to powerful political storytelling, this post reflects on their lasting impact—and the joyful, radical work of Paperhand Puppet Project.

How much can we expect from artists that get involved in politics?

Art has an important role to play in political change, but artists are not necessarily political organizers. That’s OK.

“No Gatekeepers” Part 1: Make your own guerrilla National Parks Guides

The Trump Administration doesn’t want the National Parks to share difficult American history? No problem – we can do it ourselves.

Branding Series Bonus Post: Walkthrough of NC Museum of Art Brand Book

The North Carolina Museum of Art’s brand guidelines exemplify a cohesive identity, integrating mission, voice, and visual elements across departments. Effective branding ensures consistency, enhances recognition, and fosters connection with audiences.

Branding Series Part 5: The Cost of Under-Investing in Branding

Branding is essential for effective marketing. Nonprofits often under-invest due to resource constraints, but this can harm marketing effectiveness. Consistent branding builds recognition, trust, and lasting audience relationships.

Branding Series Part 4: The Customer Experience Is Your Brand

Branding hinges on customer experience, which shapes perceptions and loyalty. Consistency in interactions and alignment with mission enhances recognition and trust, ultimately strengthening the brand’s impact and outreach.

Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works

This week I’m posting all about branding for arts organizations. In the first post of this series, we talked about how branding walks your audience partway down the path toward a purchase, making all your sales and outreach efforts more effective. But before you can build a strong brand — before you choose colors, craft … Continue reading Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works

Branding Series Part 1: Why Branding Matters More Than You Think

This week’s series focuses on the vital role of branding in arts organizations, emphasizing that strong branding enhances marketing effectiveness and helps build trust, ultimately attracting a diverse audience and increasing engagement.