Effective Arts Marketing: Lessons from the COVID Vaccine Campaigns
I learned three important lessons from the COVID vaccine campaigns that I think about every day for arts marketing.
Category: Audience
Adapting to AI web search changes
The arts have been caught on their heels when digital marketing changed. Don’t let that happen to you as AI search eclipses regular search.
Opera Philadelphia offered $11 tickets. What happened next?
Why did Opera Philadelphia’s $11 ticket initiative work so well? It tapped into the elusive “latent demand” by welcoming new audiences, and signaling that everyone truly belongs at the opera. These results shouldn’t surprise us, based on what we already know about arts audiences.
How the Tony Awards Showcases Theater for Millions
I reflect on how TV broadcasts and streaming make theater more accessible—from the Tony Awards to Great Performances—and why I’m passionate about sharing the arts with everyone.
The NEA is more than just funding
The NEA has been doing more than just awarding grants. They’ve been making the arts more important to more people. We have to do it on our own now.
Revitalizing Theater Marketing: A New Vision from Brandon Powers
Brandon Powers, a choreographer and consultant, advocates for theater producers to embrace diverse revenue streams and adapt to modern media challenges, reflecting frustration with their resistance to change and innovation.
Celebrating the Process of Trying New Things on Social Media: Minnesota Orchestra
Many arts organizations struggle with social media, but the Minnesota Orchestra is getting it right—especially on TikTok. Their frequent, engaging, and on-brand content showcases humor, education, and personality, reflecting the internal commitment it takes to do this well. Big kudos to their marketing team.
Effective Arts Communication: Lessons from Kirsten Haddox’s Post on NEA Cuts
Kirsten Haddox, a social media manager and professional oboist, emphasizes the urgent need for strategic communication in arts advocacy following funding cuts by the National Endowment for the Arts. Her accessible and clear post urges audiences to support local arts organizations. She exemplifies effective outreach, highlighting the importance of direct, empathetic messaging.
Innovative Theater Production Trends in Dallas
Samantha Calatozzo Cobb, a Dallas theater producer, highlights how small companies adapt by producing shows on flexible schedules, prioritizing the well-being of their underpaid cast and crew. This approach fosters creative freedom and keeps audiences engaged through ongoing marketing. It emphasizes the value of varied quality in community arts production.
Learning from @lydia_cello: Let the audience feel
This week on my site I want to highlight five people or videos on social media that have caught my eye lately. First up is @lydia_cello on TikTok (Lydia Rhea in real life). Lydia recently graduated from Juilliard and has been posting about her life as a student for a while, and now about life … Continue reading Learning from @lydia_cello: Let the audience feel
Hannah Grannemann 