Now’s the time to focus on relevance
Arts organizations need to focus on being more important to more people. It’s a financial strategy and a long term sustainability strategy.
Category: Audience
Example of arts marketing for real life: Kansas City Symphony
Kudos to the Kansas City Symphony for marketing that speaks to why everyday people want to experience the arts.
“Cultural Abandonment”: The impact of losing government funding for arts, culture and humanities
Public funding means equitable public access to the arts. That’s worth fighting for.
It’s not only about the performance
What do notice when you read this reminiscence from Our State magazine Editor in Chief Elizabeth Hudson about her first theater experience? It’s only a few hundred words so go ahead and read it real quick. I’ll wait. It’s mostly NOT about what was on stage. It’s about the anticipation, the preparation, the surroundings, the … Continue reading It’s not only about the performance
Just Say Yes: Taylor Swift Fans and Museums in Vienna
When the Taylor Swift concerts in Vienna were canceled last weekend because of threats of violence, Viennese museums offered free admission and English-language tours to the fans who suddenly had time on their hands. This is a great example of putting mission first. The mission of the museums is to share their collections, exhibitions, and … Continue reading Just Say Yes: Taylor Swift Fans and Museums in Vienna
Libraries have a strong social media game
As I’ve said elsewhere, I’m baffled by the lack of imagination in the content offered up by arts organizations on social media. But libraries…they have a strong social media game. Why does it work? Authenticity and personality. They are unapologetically themselves, leaning into their own nerdiness, which is exactly why people love libraries. For today’s … Continue reading Libraries have a strong social media game
If arts organizations did these 9 things, everything would be better.
Sometimes I read something and just think – that’s it, I don’t have to write any more. If everyone just did this, it would all be fixed. The “it” I’m thinking of is how arts and cultural organizations can better match with the untapped potential connection with audiences. In this LinkedIn post, Rob Fields, art … Continue reading If arts organizations did these 9 things, everything would be better.
Row X: What if the arts were powered by small donations?
On my blog on ArtsJournal.com I published a post imagining what it would mean for the arts to have widespread support so that it inspired thousands – maybe millions – of people to give small donations. Below is a link to the post, and it’s copied below in its entirety. Let me know what you … Continue reading Row X: What if the arts were powered by small donations?
Day 1 of Visitor Studies Association Conference
I’m in St. Paul, Minnesota for the 2024 Visitor Studies Association conference. It’s a conference for visitor studies professionals from all kinds of museums (science, children’s, art, history, zoos), mostly people who work on in-house evaluation teams, though there are consultants and I met some marketing folks, too. I sat in three (!) sessions today … Continue reading Day 1 of Visitor Studies Association Conference
Summer travel, summer learning
I’m on my way to the Visitor Studies Association Conference in St. Paul, MN. It’s my first time attending this conference and my first museum-focused conference, since I’m more of a performing arts person. I’m eager to learn about visitor experience from colleagues in the museum world, a sector that has a much longer history … Continue reading Summer travel, summer learning
Hannah Grannemann 