What Arts Orgs Need Now: #2 Choose: Are You Here for the Artists or the Public?
Trying to serve everyone equally is risky. In this post, I argue why making a clear strategic choice — artists or public first — is essential for long-term success.
Category: Marketing
What Arts Orgs Need Now: #1 The Surprising Silver Lining in Federal Funding Cuts for the Arts
Federal funding cuts hurt — but they might be the wake-up call arts organizations need to shift toward more sustainable, audience-driven income. Here’s how to start building resilience now.
Research Roundup: What do liberal and conservative arts audiences think of DEI?
What do 22,000 audience members really think about DEI in the arts? This post unpacks new research from WolfBrown—and what it means for values, programming, and who shows up.
Branding Series Bonus Post: Walkthrough of NC Museum of Art Brand Book
The North Carolina Museum of Art’s brand guidelines exemplify a cohesive identity, integrating mission, voice, and visual elements across departments. Effective branding ensures consistency, enhances recognition, and fosters connection with audiences.
Branding Series Part 5: The Cost of Under-Investing in Branding
Branding is essential for effective marketing. Nonprofits often under-invest due to resource constraints, but this can harm marketing effectiveness. Consistent branding builds recognition, trust, and lasting audience relationships.
Branding Series Part 4: The Customer Experience Is Your Brand
Branding hinges on customer experience, which shapes perceptions and loyalty. Consistency in interactions and alignment with mission enhances recognition and trust, ultimately strengthening the brand’s impact and outreach.
Branding Series Part 3: The Brand Statement — Your North Star
The series on branding for arts organizations continues. In this post I emphasize the importance of a clear strategy and a powerful brand statement. It aids communication, decision-making, and audience engagement effectively.
Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works
This week I’m posting all about branding for arts organizations. In the first post of this series, we talked about how branding walks your audience partway down the path toward a purchase, making all your sales and outreach efforts more effective. But before you can build a strong brand — before you choose colors, craft … Continue reading Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works
Branding Series Part 1: Why Branding Matters More Than You Think
This week’s series focuses on the vital role of branding in arts organizations, emphasizing that strong branding enhances marketing effectiveness and helps build trust, ultimately attracting a diverse audience and increasing engagement.
Effective Arts Marketing: Lessons from the COVID Vaccine Campaigns
I learned three important lessons from the COVID vaccine campaigns that I think about every day for arts marketing.
Hannah Grannemann 