Adapting to AI web search changes
The arts have been caught on their heels when digital marketing changed. Don’t let that happen to you as AI search eclipses regular search.
Category: Marketing
Opera Philadelphia offered $11 tickets. What happened next?
Why did Opera Philadelphia’s $11 ticket initiative work so well? It tapped into the elusive “latent demand” by welcoming new audiences, and signaling that everyone truly belongs at the opera. These results shouldn’t surprise us, based on what we already know about arts audiences.
Celebrating the Process of Trying New Things on Social Media: Minnesota Orchestra
Many arts organizations struggle with social media, but the Minnesota Orchestra is getting it right—especially on TikTok. Their frequent, engaging, and on-brand content showcases humor, education, and personality, reflecting the internal commitment it takes to do this well. Big kudos to their marketing team.
Innovative Theater Production Trends in Dallas
Samantha Calatozzo Cobb, a Dallas theater producer, highlights how small companies adapt by producing shows on flexible schedules, prioritizing the well-being of their underpaid cast and crew. This approach fosters creative freedom and keeps audiences engaged through ongoing marketing. It emphasizes the value of varied quality in community arts production.
Now’s the time to focus on relevance
Arts organizations need to focus on being more important to more people. It’s a financial strategy and a long term sustainability strategy.
Example of arts marketing for real life: Kansas City Symphony
Kudos to the Kansas City Symphony for marketing that speaks to why everyday people want to experience the arts.
It’s all about the Vibes: Lessons from the election for arts marketers
Reposting from my blog Row X on ArtsJournal.com What can we learn about arts marketing from how people consume information about elections? Here are three observations: The 2024 Presidential election has been called the “vibes election”. Believe me, I wish people didn’t just vote based on vibes and everyone spent serious time looking at high … Continue reading It’s all about the Vibes: Lessons from the election for arts marketers
Libraries have a strong social media game
As I’ve said elsewhere, I’m baffled by the lack of imagination in the content offered up by arts organizations on social media. But libraries…they have a strong social media game. Why does it work? Authenticity and personality. They are unapologetically themselves, leaning into their own nerdiness, which is exactly why people love libraries. For today’s … Continue reading Libraries have a strong social media game
If arts organizations did these 9 things, everything would be better.
Sometimes I read something and just think – that’s it, I don’t have to write any more. If everyone just did this, it would all be fixed. The “it” I’m thinking of is how arts and cultural organizations can better match with the untapped potential connection with audiences. In this LinkedIn post, Rob Fields, art … Continue reading If arts organizations did these 9 things, everything would be better.
The Audience Agency: UK Resource
The Audience Agency is an audience research agency in the United Kingdom that does incredible work with psychographics of audiences of arts and culture. They’re a nonprofit organization themselves that surveys a huge number of audiences and analyzes ticketing data directly from arts organizations through their Cultural Participation Monitor longitudinal study. They’re on my mind … Continue reading The Audience Agency: UK Resource
Hannah Grannemann 