When to Hold, When to Fold, When to Play a Different Game

Leading an arts organization isn’t about luck—it’s about judgment. Hold when trust matters, fold when the model’s busted, and when the casino’s rigged? Start your own game in the parking lot.

You don’t have to take my word for it

You’ve heard me make the arguments, now hear from some other folks. Seema R emphasizes social media’s shortcomings in museums, Andrew Patino offers theater marketing guidance, and two writers advocate for self-promotion in arts criticism, encouraging adaptation to evolving landscapes.

It’s all about the Vibes: Lessons from the election for arts marketers

Reposting from my blog Row X on ArtsJournal.com What can we learn about arts marketing from how people consume information about elections? Here are three observations: The 2024 Presidential election has been called the “vibes election”. Believe me, I wish people didn’t just vote based on vibes and everyone spent serious time looking at high … Continue reading It’s all about the Vibes: Lessons from the election for arts marketers

Row X: What if the arts were powered by small donations?

On my blog on ArtsJournal.com I published a post imagining what it would mean for the arts to have widespread support so that it inspired thousands – maybe millions – of people to give small donations. Below is a link to the post, and it’s copied below in its entirety. Let me know what you … Continue reading Row X: What if the arts were powered by small donations?