You’ve heard me make the arguments, now hear from some other folks. Seema R emphasizes social media’s shortcomings in museums, Andrew Patino offers theater marketing guidance, and two writers advocate for self-promotion in arts criticism, encouraging adaptation to evolving landscapes.
Americans are reading less—but is that really a loss of curiosity, or just swapping books for Netflix and TikTok? The real question: why do people read?
Cultural influence is a means of political power. Grassroots movements shape societal beliefs and policies. We need to actively engage in promoting inclusive art and culture to challenge regressive ideologies.
Culture is swinging back. People – especially young people – crave real-life experiences. But they won’t leave home for just anything. Here’s why arts organizations need more than an IRL strategy to compete—and how to meet the moment.
The biggest excuse I hear about content creation? “We don’t have time.” Here’s why that thinking is outdated — and how arts orgs can start creating meaningful content now.
Marketing teams are busy — but are they focused on what matters most? This post breaks down why content creation needs to become a core marketing priority, not an afterthought.
COVID offered a rare chance to reinvent. Most organizations didn’t take it. Here’s what was missed — and why the window is still open to plant something new.
The North Carolina Museum of Art’s brand guidelines exemplify a cohesive identity, integrating mission, voice, and visual elements across departments. Effective branding ensures consistency, enhances recognition, and fosters connection with audiences.
Branding is essential for effective marketing. Nonprofits often under-invest due to resource constraints, but this can harm marketing effectiveness. Consistent branding builds recognition, trust, and lasting audience relationships.
Branding hinges on customer experience, which shapes perceptions and loyalty. Consistency in interactions and alignment with mission enhances recognition and trust, ultimately strengthening the brand’s impact and outreach.
Hannah Grannemann 