The series on branding for arts organizations continues. In this post I emphasize the importance of a clear strategy and a powerful brand statement. It aids communication, decision-making, and audience engagement effectively.
This week I’m posting all about branding for arts organizations. In the first post of this series, we talked about how branding walks your audience partway down the path toward a purchase, making all your sales and outreach efforts more effective. But before you can build a strong brand — before you choose colors, craft … Continue reading Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works
This week’s series focuses on the vital role of branding in arts organizations, emphasizing that strong branding enhances marketing effectiveness and helps build trust, ultimately attracting a diverse audience and increasing engagement.
Brandon Powers, a choreographer and consultant, advocates for theater producers to embrace diverse revenue streams and adapt to modern media challenges, reflecting frustration with their resistance to change and innovation.
Many arts organizations struggle with social media, but the Minnesota Orchestra is getting it right—especially on TikTok. Their frequent, engaging, and on-brand content showcases humor, education, and personality, reflecting the internal commitment it takes to do this well. Big kudos to their marketing team.
This week on my site I want to highlight five people or videos on social media that have caught my eye lately. First up is @lydia_cello on TikTok (Lydia Rhea in real life). Lydia recently graduated from Juilliard and has been posting about her life as a student for a while, and now about life … Continue reading Learning from @lydia_cello: Let the audience feel
As I’ve said elsewhere, I’m baffled by the lack of imagination in the content offered up by arts organizations on social media. But libraries…they have a strong social media game. Why does it work? Authenticity and personality. They are unapologetically themselves, leaning into their own nerdiness, which is exactly why people love libraries. For today’s … Continue reading Libraries have a strong social media game
Sometimes I read something and just think – that’s it, I don’t have to write any more. If everyone just did this, it would all be fixed. The “it” I’m thinking of is how arts and cultural organizations can better match with the untapped potential connection with audiences. In this LinkedIn post, Rob Fields, art … Continue reading If arts organizations did these 9 things, everything would be better.
Dustin Boyer is one of my favorite arts industry creators on TikTok. He’s the Director of Marketing for Venture Music in Nashville. One of his latest posts talks about how it’s a mark of professionalism to put your everything into performing, no matter how small the audience. And as a band trying to make it, … Continue reading Love the audience you have
I loved this energetic post from a couple who will be interpreting a touring production of Les Miserables into American Sign Language. They’re showing off the name signs they will be using. This is not a post from the production or the touring house, it’s directly from the couple on their Instagram account so it’s … Continue reading Name signs for Les Miz
Hannah Grannemann 