To discuss research opportunities or collaborations, contact me at hagranne@uncg.edu.
Books
Under contract with Columbia Business School Publishing, an imprint of Columbia University Press: Sustainable Fundraising (tentative title) co-authored with Jackson Cooper.
Chapters
Chapter 5: Measuring Earned Revenue Performance of Museum Marketing and
Chapter 7: Free Admission and Accessibility in Museums
Financial Management in Museums: Theory, Practice, and Context
Edited by Yuha Jung, Rachel Shane, and Jaleesa Wells
Published by Routledge, August 12, 2024
Chapter 11: Beth Morrison Projects: ambitious vision urges opera forward
Case Studies in Arts Entrepreneurship
Edited by Mark Tonelli and Andrew Heise
Published by Edward Elgar Publishing, 2023
Chapter 2: Nonprofit Startups in the Arts
Business Issues in the Arts
Edited by Anthony Rhine and Jay Pension
Published by Routledge, August 8, 2022
Chapter 6. Mask Makers as Emerging Creative Entrepreneurs During COVID-19
(co-author with Jennifer A. Reis, Maggie Murphy, and Marie Segares)
Creative (and Cultural) Industry Entrepreneurship in the 21st Century
Edited by Inge Hill, Sara R.S.T.A. Elias, Stephen Dobson, and Paul Jones
Published by Emerald Publishing, Contemporary Issues in Entrepreneurship Research Series, 2023
Journal Articles
Building Teamwork Skills in the Arts Management Classroom
2023
American Journal of Arts Management, Teaching Notes Section
Mask-making and entrepreneurial opportunity in the time of COVID-19 (co-author with Marie Segares, Jennifer A. Reis, Maggie Murphy)
2022
Journal of the International Council for Small Business, 3(2), 153–161. https://doi.org/10.1080/26437015.2021.1971581
Artists’ Royalties and Performers’ Equity: A Ground-Up Approach to Social Impact Investment in Creative Fields (co-author with Amy Whitaker)
2019
Cultural Management: Science and Education, 3(2), 33–52. https://doi.org/10.30819/cmse.3-2.02
Blog
Row X on ArtsJournal.com
On audience and visitor experience and arts marketing
On this website
More frequent posts on a range of topics including arts marketing, arts management, nonprofit management, teaching, and conducting research
Presentations

I’ve presented to professional audiences with
- Arts Reach on arts marketing and managing change (video available on request)
- Triangle Art Works on preventing Executive Director burnout
- North Carolina Theatre Conference on marketing techniques for all size theaters
- the International Association of Theatre Critics (Hong Kong) on non-fungible tokens (NFTs) and theater (video available on request)
- Yale Center Beijing Greenburg Distinguished Colloquium
- Women’s Theatre Festival
I’ve presented to academic audiences at conferences for:
- Association of Arts Administration Educators (video available on request)
- Society of Arts Entrepreneurship Education (video available on request)
- Hong Kong Academy of Performing Arts (video available on request)
- USASBE
- Association of Theatre in Higher Education
- Old Dominion University Colloquium on Transitional Entrepreneurship
- Strategic National Arts Alumni Project (SNAAP)
- International Council on Small Business World Congress
- Southeastern Arts Leadership Educators
- Beijing Dance Academy Forum