Pittsburgh’s theaters face a potential merger as audiences and funding shrink. Here’s what the crisis reveals about nonprofit theater nationwide—and why survival depends on bold changes, right-sizing, and community support.
This week’s series focuses on the vital role of branding in arts organizations, emphasizing that strong branding enhances marketing effectiveness and helps build trust, ultimately attracting a diverse audience and increasing engagement.
I learned three important lessons from the COVID vaccine campaigns that I think about every day for arts marketing.
The arts have been caught on their heels when digital marketing changed. Don’t let that happen to you as AI search eclipses regular search.
Kudos to the Kansas City Symphony for marketing that speaks to why everyday people want to experience the arts.
Sometimes I read something and just think – that’s it, I don’t have to write any more. If everyone just did this, it would all be fixed. The “it” I’m thinking of is how arts and cultural organizations can better match with the untapped potential connection with audiences. In this LinkedIn post, Rob Fields, art … Continue reading If arts organizations did these 9 things, everything would be better.
Hannah Grannemann 