Tag: audience connection

Rethinking Relevance: Museums and the Public They Aim to Serve

by Hannah Grannemann

Museums say they serve the public—but do their audiences reflect that? This post explores new research on museum relevance, accessibility, and the not-so-innovative “innovations” in audience development.

Branding Series Part 1: Why Branding Matters More Than You Think

by Hannah Grannemann

This week’s series focuses on the vital role of branding in arts organizations, emphasizing that strong branding enhances marketing effectiveness and helps build trust, ultimately attracting a diverse audience and increasing engagement.