Tag: Audience Research

Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works

by Hannah Grannemann

This week I’m posting all about branding for arts organizations. In the first post of this series, we talked about how branding walks your audience partway down the path toward a purchase, making all your sales and outreach efforts more effective. But before you can build a strong brand — before you choose colors, craft … Continue reading Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works

The Audience Agency: UK Resource

by Hannah Grannemann

The Audience Agency is an audience research agency in the United Kingdom that does incredible work with psychographics of audiences of arts and culture. They’re a nonprofit organization themselves that surveys a huge number of audiences and analyzes ticketing data directly from arts organizations through their Cultural Participation Monitor longitudinal study. They’re on my mind … Continue reading The Audience Agency: UK Resource