The North Carolina Museum of Art’s brand guidelines exemplify a cohesive identity, integrating mission, voice, and visual elements across departments. Effective branding ensures consistency, enhances recognition, and fosters connection with audiences.
This week I’m posting all about branding for arts organizations. In the first post of this series, we talked about how branding walks your audience partway down the path toward a purchase, making all your sales and outreach efforts more effective. But before you can build a strong brand — before you choose colors, craft … Continue reading Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works
Hannah Grannemann 