Why did Opera Philadelphia’s $11 ticket initiative work so well? It tapped into the elusive “latent demand” by welcoming new audiences, and signaling that everyone truly belongs at the opera. These results shouldn’t surprise us, based on what we already know about arts audiences.
The arts generally flew under the radar under the first Trump Administration, getting by with the strategies that arts advocates had been using for years: focus on Congress for support by highlighting the spending happening in their districts and “speak their language” by emphasizing economic development and warm and fuzzy community connection strategies and arts … Continue reading Kennedy Center takeover and why it matters
Sometimes I read something and just think – that’s it, I don’t have to write any more. If everyone just did this, it would all be fixed. The “it” I’m thinking of is how arts and cultural organizations can better match with the untapped potential connection with audiences. In this LinkedIn post, Rob Fields, art … Continue reading If arts organizations did these 9 things, everything would be better.
Hannah Grannemann 