Broadway Isn’t Overpriced—It’s Undervalued. The Same Might Be True for You.
Young audiences crave meaningful, in-person arts experiences—but they need help seeing the value. What Broadway learned from Gen Z can help all of us reframe, not discount.
Tag: Pricing
Opera Philadelphia offered $11 tickets. What happened next?
Why did Opera Philadelphia’s $11 ticket initiative work so well? It tapped into the elusive “latent demand” by welcoming new audiences, and signaling that everyone truly belongs at the opera. These results shouldn’t surprise us, based on what we already know about arts audiences.
Hannah Grannemann 