You’ve heard me make the arguments, now hear from some other folks. Seema R emphasizes social media’s shortcomings in museums, Andrew Patino offers theater marketing guidance, and two writers advocate for self-promotion in arts criticism, encouraging adaptation to evolving landscapes.
Pittsburgh’s theaters face a potential merger as audiences and funding shrink. Here’s what the crisis reveals about nonprofit theater nationwide—and why survival depends on bold changes, right-sizing, and community support.
Cultural influence is a means of political power. Grassroots movements shape societal beliefs and policies. We need to actively engage in promoting inclusive art and culture to challenge regressive ideologies.
The biggest excuse I hear about content creation? “We don’t have time.” Here’s why that thinking is outdated — and how arts orgs can start creating meaningful content now.
Marketing teams are busy — but are they focused on what matters most? This post breaks down why content creation needs to become a core marketing priority, not an afterthought.
Brandon Powers, a choreographer and consultant, advocates for theater producers to embrace diverse revenue streams and adapt to modern media challenges, reflecting frustration with their resistance to change and innovation.
Many arts organizations struggle with social media, but the Minnesota Orchestra is getting it right—especially on TikTok. Their frequent, engaging, and on-brand content showcases humor, education, and personality, reflecting the internal commitment it takes to do this well. Big kudos to their marketing team.
Kirsten Haddox, a social media manager and professional oboist, emphasizes the urgent need for strategic communication in arts advocacy following funding cuts by the National Endowment for the Arts. Her accessible and clear post urges audiences to support local arts organizations. She exemplifies effective outreach, highlighting the importance of direct, empathetic messaging.
This week on my site I want to highlight five people or videos on social media that have caught my eye lately. First up is @lydia_cello on TikTok (Lydia Rhea in real life). Lydia recently graduated from Juilliard and has been posting about her life as a student for a while, and now about life … Continue reading Learning from @lydia_cello: Let the audience feel
As I’ve said elsewhere, I’m baffled by the lack of imagination in the content offered up by arts organizations on social media. But libraries…they have a strong social media game. Why does it work? Authenticity and personality. They are unapologetically themselves, leaning into their own nerdiness, which is exactly why people love libraries. For today’s … Continue reading Libraries have a strong social media game
Hannah Grannemann 