The series on branding for arts organizations continues. In this post I emphasize the importance of a clear strategy and a powerful brand statement. It aids communication, decision-making, and audience engagement effectively.
This week I’m posting all about branding for arts organizations. In the first post of this series, we talked about how branding walks your audience partway down the path toward a purchase, making all your sales and outreach efforts more effective. But before you can build a strong brand — before you choose colors, craft … Continue reading Branding Series Part 2: Strategy First — How to Build a Brand That Actually Works
Hannah Grannemann 