What Arts Orgs Need Now: #2 Choose: Are You Here for the Artists or the Public?
Trying to serve everyone equally is risky. In this post, I argue why making a clear strategic choice — artists or public first — is essential for long-term success.
Tag: strategy
Branding Series Part 5: The Cost of Under-Investing in Branding
Branding is essential for effective marketing. Nonprofits often under-invest due to resource constraints, but this can harm marketing effectiveness. Consistent branding builds recognition, trust, and lasting audience relationships.
Hannah Grannemann 