Brandon Powers, a choreographer and consultant, advocates for theater producers to embrace diverse revenue streams and adapt to modern media challenges, reflecting frustration with their resistance to change and innovation.
Many arts organizations struggle with social media, but the Minnesota Orchestra is getting it right—especially on TikTok. Their frequent, engaging, and on-brand content showcases humor, education, and personality, reflecting the internal commitment it takes to do this well. Big kudos to their marketing team.
This week on my site I want to highlight five people or videos on social media that have caught my eye lately. First up is @lydia_cello on TikTok (Lydia Rhea in real life). Lydia recently graduated from Juilliard and has been posting about her life as a student for a while, and now about life … Continue reading Learning from @lydia_cello: Let the audience feel
Dustin Boyer is one of my favorite arts industry creators on TikTok. He’s the Director of Marketing for Venture Music in Nashville. One of his latest posts talks about how it’s a mark of professionalism to put your everything into performing, no matter how small the audience. And as a band trying to make it, … Continue reading Love the audience you have
Hannah Grannemann 