Libraries have a strong social media game

As I’ve said elsewhere, I’m baffled by the lack of imagination in the content offered up by arts organizations on social media. But libraries…they have a strong social media game.

Why does it work? Authenticity and personality. They are unapologetically themselves, leaning into their own nerdiness, which is exactly why people love libraries.

For today’s library social media inspiration, check out the Library of Congress‘s “Library Games” homage to the Olympics on Instagram.